ONE Sports and Entertainment (ONESE)


Our Company

ONE Sports and Entertainment (ONESE) is a leading global agency which specialises in talent management, brand marketing and business strategy. Located in Melbourne Australia, and with a global footprint, our purpose and reason for being is to assist our clients to successfully navigate the ever-changing world we live and operate in. Through a tailored approach, and on the foundations of trust and mutual respect, we provide thorough, informed advice and guidance in all facets of their lives and businesses. Our clients are seen as an extension of our broader family and we exist to ensure each and every one of them achieves their individual purpose and passions.

Our Ambition

Our Mission

‘To provide the absolute best for our clients through our care, guidance and support, both professionally and personally’

Our Vision

‘To leave a lasting impact on the Sports and Entertainment industries’

Our Values (O.S.E.)

ONE Sports and Entertainment (ONESE) believes in a values based culture which drives everything we do and aspire to be. We live by the following values:

OPENNESS – To ideas, people, cultures, innovation and industry best practice
SINCERITY – Honest and transparent, in everything we do
ENERGY – Commitment to the cause. Willing to go the extra mile

Our team


Bruce Kaider is a respected sports agent and businessman based  in Melbourne, Australia.

With over 20 years’ experience in business and sports, and with a passion for helping people achieve their personal goals, Bruce is the Founder and CEO of ONE Sports and Entertainment. Having extensive experience in contract negotiations, partnership formulation and delivery, and with the goal of maximising clients earning potential through investments, ongoing education, media and sponsorship, Bruce is committed to delivering only the very best for his clients.  Bruce has a Bachelor of Arts  (Sports Administration), Masters of Commerce and in 2021 will complete a Masters of Business Law. 


Mary Smirnis has worked in the sports and entertainment industry for over 15 years providing continual administrative support.

Critical to the smooth and seamless delivery of ONESE’s operations, and with a Sport Science, Sports Business and PR background, Mary is an invaluable contributor in providing the peerless service that ONESE is known for. Having previously worked at club level in tier-one sports in Australia, Mary’s talents lay in her acute understanding of Communications, Sponsorships, and most importantly her unparalleled people-skills. Mary has an Applied Science Degree in Human Movement and an Advanced Diploma in Business, majoring in Public Relations.

Andrea Burie

Andrea has spent the last 20 years working for and alongside Professional Athletes, Fortune 500 Companies, Professional Sport Associations and Non-Profit Organizations.

Her unique experience and comprehensive skill set across brand, sponsorship, marketing, philanthropy, events and business start-ups enables her to deliver expert guidance and bespoke support to clients. Andrea is the Head of North America for ONESE and is also Founder of The Game Plan Group, helping clients build authentic and sustainable brands, maximize their impact and achieve their long-term goals. Andrea has an MBA and MSA from Ohio University, and a BS in Sport Management from Towson University where she was a DI Volleyball standout and Academic All-American.

Our Services

Talent Management

Representing clients in a broad range of disciplines: Athletes to Influencers; Broadcasters to Coaches. We work globally to assist our clients to meet and exceed their potential. As a full-service Agency, we pride ourselves on providing a holistic approach to our client relationships, including services such as contract negotiations, brand development, digital media support, partnership leveraging, and sponsorship activation.


We’ve been advising businesses for over 15 years in a range of areas including Marketing, Brand Strategy, Sponsorship, Business Development, International Expansion and Raising Capital. We pride ourselves on delivering tangible and actionable outcomes by simplifying complex problems through data-driven, insights-lead problem solving.

Media & Public Relations

Working closely with our extensive Media contacts, we provide services across Publicity, Crisis Management, Brand Management, Media Training, Media Relations and Profile Building. Our focus is on developing and sharing our client’s story through all owned and earned media.

Wealth Management

ONE Private Wealth is an affiliated company based in Melbourne Australia, supporting our clients with a global outlook, innovative approach and strategic insight across all Financial needs from Investment Advice, Portfolio Management, Legal Planning, Accounting and Tax Services.

Speakers Bureau

With a range of multi-disciplined, highly experienced clients, ONESE can provide a diverse range of story-tellers who have honed their craft in high-pressure, ever-changing environments, and who share their valuable personal experiences, and life lessons, that are as equally fitting in both business and life. Covering a breadth of subject matter, we work with clients in shaping content that hits the right note.

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Contact Us

Use the contacts below to get in touch with one of our representatives.